Creativity enables the development of original products, and it encompasses using innovative ideas. This leads to the development of relevant and useful products. The level of creativity differs across different departments and different organizations. Some jobs are routine, and they rarely require any input of creative ideas. However, other jobs involve embracing creativity in developing unique products, which will benefit the organization by giving it a competitive edge. Some departments within the same organization require different levels of creativity. Some of the departments are especially concerned with the mandate of developing new and original products, and this requires them to be more creative compared to other departments in the same organization. As Binnewies et al. observe, organizations have to embrace creativity if they intend on making innovative products (440).
Having a positive regard of oneself, being competent, as well as embracing autonomy are some of the different forms of mental health, which are part of creativity. Other forms include having an integrated functioning and aspirations (Binnewies et al. pp439). Contrary to popular opinion, age does not determine creativity. Supporting job creativity within the organization will encourage creativity among the employees irrespective of their ages. Job resources determine the level of creativity within an organization. This is because they provide resources that the employees need. Giving employees the resources they need, such as encouraging them to experiment with different ideas encourages creativity (Binnewies et al., pp441).
Age should not be a huge determinant for creativity since the older employees have the needed experience on the job. They have seen many changes in different industries, and they are wise and knowledgeable concerning different issues. Because of this, they are able to apply their wisdom and intuition when they work together. Employees learn better, when they work together and share ideas. This is because they are able to share their knowledge and expertise in different sectors (Binnewies et al. 441).
Group decision making is an important decision making theory in the workplace. It is especially essential for companies that encourage the sharing of ideas, knowledge, and expertise. Apple has mostly young employees, although it does have few older workers. The company employs younger workers because they tend to be more technologically perceptive and open to new ideas. For Apple to be competitive in the industry, it has to come up with products that will create a competitive edge and place it above the rest. However, research indicates that many of the company’s customers are over thirty-five years (Duncan, 2012). The company needs to hire older workers and benefit from their experience.
The company could use group decision making, which offers several benefits. For instance, the presence of many people during the decision making process increases the divergent views among them, and this increases the chance of developing an innovative product. Creative thinking involves having new and different ways of thinking and implementing different points of view (Marrapodi, 2003). With increased competition from other players in the industry, Apple needs to incorporate the opinion of many people so that it can develop a product that will give it a competitive edge. For instance, one of Apple’s main competitors is Samsung, which has introduced different smartphones to compete with Apple’s iPhones. Most of the iPhone users enjoy the applications on the phone because they are relevant to them. The decision to incorporate different people in the decision-making will lead to the development of more applications, which will entice people to continue purchasing the products. Another benefit of group decision making is that it is more possible and much quicker for the group to come up with a high quality decision. This eliminates the chance of experimenting with poor decisions that lead to the development of low quality products.
Since group decision making involves the input of many different people, it is highly likely that it will incorporate the perceptions of many users of the product. Because of this, many people will be more likely to accept the decisions made. Thus, the incorporation of older workers in the decision making process will ensure that the company comes up with products that will appeal to a wider demographic. Although many companies may target the younger people with their products, the company will ensure that it appeals to the older generation, by incorporating features and capabilities that will appeal to them. In the end, this will ensure that the company becomes more competitive.
Leaders can take several measures to encourage creativity within the organization. The first recommendation is for an organization to transform its leadership. Leaders need to change their perspectives towards managing people and organizations. They need to encourage change by encouraging their employees to do things differently. They need to encourage innovation by encouraging their employees to come up with innovative products. This will require the management to allocate job resources, which will enable employees to have greater control. Job control enables employees to have more opportunities by learning more about different things. They are able to apply this knowledge in coming up with creative ideas and products. An organization needs to have a different perspective concerning reward systems and treatment of failed products. Organizations that encourage employees to continue with innovations despite having a failed product will continue encouraging employees to be creative. The management should not only reward the products and services that are a success, but they should also reward the employees efforts and level of commitment towards coming up with a program.
The management needs to create an enabling environment for employees to interact with each other, as this will enable them to share the knowledge they have with each other. When designing work group projects, the management should ensure that people from different departments with different expertise work together. This will enable employees to learn from each other. In addition, it will enable employees to have a different perspective of issues. They will have an open mind when thinking about different things, and this will encourage creativity and innovation within the organization. Creating an enabling environment also entails allowing employees to work on different things and experiment with different products. Employees can come up with new products once they learn more about the existing products, study the market needs, and look for knowledge in diverse places. They need to experiment with different ideas until they develop a product. Some employees have many ideas in their minds, and unless they will have no way of implementing their ideas, unless they are given the space and resources they need to experiment with different ideas. This process will enable the employees to determine the feasibility of their ideas.
Management should empower the employees. The management should ensure that the employees have greater control for the organizations. This will make them feel more responsible, and they will work towards ensuring the success of the product. The management should include the employees in the decision making process, and should encourage them towards finding ways of solving problems, especially the problems that appear within their departments. This will make the employees feel that they matter to the organization. Employees who feel as part of the organization, and that their input matters to the organization want the organization to succeed. This will make them develop ideas that will set the organization apart, and which will give the organization a competitive edge.
The management and leadership of organizations have an important role to play in encouraging and fostering a creative culture within the organization. The management has the resources needed to ensure that the employees implement the ideas they have. It can encourage the employees to come up with creative ideas in different ways including having a flexible leadership that encourages change and innovation. However creative the employees are, they cannot implement their creative ideas without the support of the management. Group decision making is important because it encourages the sharing of expertise and opinions on different issues. The people in the group are able to come up with different ideas of a higher quality that appeal to a wider demographic. This creates a competitive edge for the company.
Binnewies, C., Ohly, S., & Niessen, C. (2008). Age and creativity at work: The interplay between job resources, age and idea creativity. Journal of Managerial Psychology, 23 (4), 438-457
Duncan, G. (2012). Is Apple’s fan base going grey? Retrieved from http://www.digitaltrends.com/mobile/is-apples-fan-base-going-grey/
Marrapodi, J. (2003). Critical thinking and creativity an overview and comparison of the theories. Retrieved from http://applestar.org/capella/CRITICAL%20THINKING%20AND%20CREATIVITY.pdf
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