Google library is called Institution Introduction Google Books. It was previously called Google Book search. It looks for all contents of books, which have been scanned and stored by Google. This has led the company to be among the top online libraries in a market flooded with many competitors. The company has ventured in several business models. For example, digitizing books in an offer, to bring back the market. However, the company has received much criticism from different entities of business performers regarding its business model. Almost no scanned documents are found in print form or commercially. In case there are any printed ones and commercially available, the site responsible includes the links. These links lead to the websites where to find the publishers and booksellers. Authors have suggested different thoughts and opinions about digitizing books.
The authors supporting the digitizing projects give their reasons too. They say there are benefits accrued to this project. Google is offering new chances for publishers and authors to market and make sales of their copyrighted work. It has been made possible by the provision of buyers browsing books on the internet. Some online books allow potential buyers to view a few pages as sample. This is convenient for the buyer because he or she will determine the most appropriate book. As for those who intend to research with online resources, they will have a wide range of information from different books. This includes books from the most popular and best scholars. The scholars themselves also have an open admission to view online books in digitized form. It is possible because there are computers that are selected in various public and university libraries through out the world. This tactical action by Google has brought a new sense of knowledge in the market. Despite the complaints and debates from authors, there is healthy competition in the market. The company did a helpful thing because there will be more competition, which will be beneficial to the buyers. The prices will be more favorable for buyers. The new strategy has revived a market, which was dormant and stagnant. There are likely to be more enhancements as time goes on. Competition makes business people think of better ideas hence more advancements in this market.
According to my opinion, I feel concerned about the challenges brought by digitizing books. Authors will suffer losses because a buyer will prefer buying an online book than from the bookstore. This is because he or she finds it more convenient and fast. This makes Google books have an advantage over the authors. The author does not get to enjoy full benefits of his or her work. Another crucial issue is about copyright because there is fear of infringement. I am happy about an agreement that was made in 2008 in USA. To end the debate and conflicts, Google was ready to form a Books Rights Registry using $125 million. Authors and publishers who joined it would get two thirds of the sales made by Google Books. These books were going to be copyrighted. This is an excellent solution because both parties will benefit from this treaty.
I have great concern about the market. There is a possibility of it becoming a monopoly. One problem with monopolies is that they are likely to exploit consumers. Since they are the price makers and have no competitors, they will put whatever prices they want. There is a need for this company to be observed and the government should intervene if there are any unfair dealings to the public. Despite the fact that technology to have majority benefits, we should not allow it to change us negatively. Currently, there are lawsuits made towards Google Books. Most authors feel that this company should not exist, therefore; they have gone to court to have it dissolved. They are bitter, and feel that their work is being threatened. I am sure that the company and authors can find an agreement, which will enable them to co-exist in the market. In fact, I think it has by scanning books copyright holders. Those who do not want to continue with that arrangemennt are allowed to walk away.
I view Google’s determined strategy to scan many books and make them available via its search engine have deeply been criticized for violating copyright (Lowe, 2009). These criticisms have not ceased the company from performing other advancements like expanding the market. The company has a grand plan of broadening its market base by checking on the market niche occasionally. People should note that the company has been considerate about the market and attempted changes where they are needed. They claim that this is currently achievable now but was impossible to achieve earlier on. Libraries and individuals will also benefit from the inventory of published and scanned books that have been made by the database. This database also creates a back up for hard copies if they are destroyed. This is ironical for opposing authors because they are the main beneficiaries.
Backlist titles encompass the vast quantity of books in print and a significant fraction of many publishers’ earnings. Only a certain portion of their budgets is used in marketing. Google Print will let such titles live ceaselessly. Only one exploration away from being established, accessed and sold online. Therefore, the advantages that occur from Google digitizing books surpasses the other side by far. The most valuable thing is that all parties that take part will have something to benefit them. I therefore sturdily hold up the course of action that Google had taken up to digitalize books.
The procedure of digitizing books is an idea, which has changed the market as a whole. This is by making learning an easier and interesting activity. This project has considered the needs of the learner. The learner is gets an opportunity to practice his or her thinking skills by accepting the latest methods of learning, which are necessary to information acquisition. The issue of having a traditional approach towards learning has lost position in the current world and from the perspective of things; more is on the way. There will be more advanced ways of acquiring knowledge and learning.
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Darnton, R. (2011). The New York Review Of Books. Google’s Loss: The Publics Gain, 1-6.
Lowe, J (2009). Google speaks: secrets of the world’s greatest billionaire entrepreneurs Sergey Brin and Larry Page. New York: John Wiley and Sons.
Milstein, S, Biersdorfer, J. D & MacDonald, M (2006). Google: the missing manual. New York: O’Reilly Media, Inc.
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Leetaru, K (2008). Mass Book Digitization: The Deeper Story Of Google Books And The Open Content Alliance. First Monday. Vol. 13 pp 10.
Hafner, K. (2007). Libraries Shun Deals to Place Books on Web. New York Times. Retrieved From http://www.nytimes.com/
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