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Executive Plan

Table of Contents…………………………………………………………2 Executive Summary………………………………………………………. 3 Human Resources……………. …….. ……………………………………. 4 Department Purpose Statement………………………………………… ………. 4 Organizational Structure………………………………………………… ………4 Department Manager’s Goals for HR…………………………………… ……. 5-8 Department Manager’s Task and Activities for HR……………………………8 Performance Standards…………………………………………………….. ….. 9 Interview Questions……………………………………………………………9 Sales and Marketing Department Purpose Statement………………………………………………. 10 Organizational Structure………………………………………………………10 Department Managers Goals for Sales and Marketing……………………….. 1 Department Manager’s Task and Activities for Sales & Marketing………. 11-13 Performance Standards……………………………………………………….. 14 Interview Questions…………………………………………………………… 15 Personal Insights………………………………………………………………15 Executive Summary By tactical planning and hiring of new staff, Zilack Corporation plans to take our company to the next level in Coffee handling products. Our plan is to put into practice new processes and procedures to guarantee the success of both our Human Resources Department and the Sales and Marketing Department. Overall, the entire company and each individual department will undergo reformation.

Without new plans, we feel this company will remain dormant. With the new plans we have in store, we project that the next year will bring double the profits and increase our sales margin by 100%. Each Department area manager is responsible for the goals, activities, performance standards & the goals and activities for those standards. Each Department will give you a purpose statement in addition to some of the goals they plan to put into place. Zilacks Mission statement as well as the vision of the company’s direction is outlined in this plan and we plan to adhere to it in every aspect of our business. Human Resources Department

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Department Purpose Statement Human Resources is devoted to our consumers but more so to the employees we hire and train to run our business. Our number one priority is to ensure success through company morale and employee incentives that make our employees happy working for Zilack Corporation. In this we are successful as a business and company. Organizational Structure I added these two positions to the Human resource Generalist training department and to also work with the hiring section because the development of corporate partnerships is important to be able to shop the product and get entire corporations to back it.

This sets the example for other corporations to follow. It also brings awareness to the employees and word of mouth is the best advertisement. [pic] Department Managers Goals for HR 1. Retain existing department employees. 2. Hire two additional HR generalists. 3. Assist department managers in the hiring of new employees. 4. Support the departments in improving Strength of Workplace scores. 5. Divide HR into Specialty Departments (Benefits, Payroll, Accounts Management, Records, Billing etc. ). 6. Network to acquire corporate. partnerships for product promotion 7.

Ongoing employee morale workshops. Department Manager’s Goals and Activities for HR Goal 1: Roll out a Contest to earn extra income. Supporting Activity One: Have HR staff create a contest that will motivate the employees as well as give them an incentive for outstanding sales and performance. How to Accomplish: Use a percentile scale board to track progress and motivate those that are falling under the set goal. Frequency: Ongoing if the process works Accomplish Dates: As soon as the new hires for the HR department are in place this is their first project in working with Sales and Marketing.

Goal 2: Commission Structure to Boost sales Supporting Activity Two: Proposal to Ceo of the company for a commission structure that will ensure Sales and marketing department morale will stay up as well as sales percentages and goals get met. How to Accomplish: Upon Approval, meet with the Sales and Marketing Department Manager to make an assessment of what the department needs are, where the sales and marketing needs are or where that department has fallen short in the past to correct those existing issues and establish new strategies to turn things around.

Frequency: Meet Weekly to track the progress of the Structure and to see if it is doing what it is designed to do such as motivating the Department to meet sales goals and maintaining morale. Accomplish Dates: Within one week of approval from the CEO the HR generalist will meet with Sales and Marketing Manager to carry out the process. Goal 3: Company Picnic, Events and Holiday Parties Supporting Activity Three: Establish an events committee and vote in members to head it up and put together all events hosted by the company. How to Accomplish:

Allow the employees to nominate and vote on the members of the events committee to promote fairness. Frequency: Annual Picnics, Events are incentives and will happen monthly when goals are met, Holiday Parties are limited to Christmas and New Years Eve annually. Accomplish Dates: One month to get the committee in place and name the key people and their individual responsibilities Goal 4: Annual awards ceremony to recognize successful salespeople Supporting Activity Four: Assign a HR employee and the Assistant to the Sales and Marketing Manager to team for keeping up with each individual sales and marketing reps progress for incentive recommendations and awards presentations. How to Accomplish: Hold this team accountable for accurately recording and reporting accomplished goals and percentages to the events committee as well as the HR & Sales and Marketing Manager. Frequency: Meet quarterly to crunch numbers and evaluate staff development, success, and progress. Accomplish Dates: Allow one month to get the team in place. Hold the first quarterly meeting by the end of the first quarter. Goal 5: Training seminars on policies and procedures:

Supporting Activity Five: Train and retrain for continuing education by HR personnel How to Accomplish: Appoint a training team that is responsible for new hire training in addition to CE training Frequency: Immediate new hire training and Quarterly CE training Accomplish Dates: Immediately get a training team into place. Goal 6: New product development meetings Supporting Activity Six: HR will hire product development personnel to create new products. How to Accomplish: Meet with Investors and CEO with a presentation for additional products Frequency:

When the plans for new products are developed Accomplish Dates: Three months Goal 7: Zilack Sponsored Activity Supporting Activity Seven: Company Outing to keep up with employee morale How to Accomplish Events committee will coordinate with all the departments for a complete headcount of attendees Frequency: Monthly Accomplish Dates: Outings will start in the second quarter of operations Human Resources Performance Standards Goals: 1. Develop the company Mission Statement 2. Develop the company Vision Statement 3. Set overall company goals and expectations for all Zilack Employees

Activities: 1. Put together a stellar sales team 2. Role Play during New Hire Interviews 3. Demonstrate the company concept and go over the mission and vision statements Interview Questions 1. What are your hobbies 2. How would you handle an arrogant co-worker? Top Five Personal Strengths Maximizer Relator Communication Connectedness WOO Sales and Marketing Department Purpose Statement Sales and Marketing is committed to excellence through serving our customers and corporate consumers with the best products available at the most reasonable prices.

Our product is the most unique easy to use on the market, why buy anything else? Never rest until you have tried the best! Organizational Structure I developed these seven positions (team)to add to the market research department and to also work closely with inside sales because there must be a training department developed that can train and teach those that sale and market the best strategies to use. [pic] Department Managers Goals for Sales and Marketing 1. Retain existing employees. 2. Hire seven new employees. 3. Create new organization chart. 4.

Raise department score from 2. 67 to 4. 0. 5. Develop a sales/Marketing training program. 6. Hire a sales/marketing training team of experts. 7. Look into Television & Radio Advertising. 8. Implement an Outside sales team for corporate partner product sales and presentations. Department Manager’s Task and Activities for Sales and Marketing Goal 1: Sales Competitions & rewards Supporting Activity One: Sales & marketing will compete for rewards based on performance How to Accomplish: Through Strategic Sales and Marketing Techniques developed by each individual

Frequency: As long as it takes to keep up sales Accomplish Dates: Monthly Competitions starting this month Goal 2: Go to discussion meetings Supporting Activity Two: Implement & discuss sales techniques that are proving to work How to Accomplish: Round Table discussion to share ideas and techniques Frequency: Weekly Accomplish Dates: Meetings commence weekly beginning with the implementation of the new Execution plans Goal 3: Group Sales and Marketing team meetings and training Supporting Activity Three: Team and group support and training How to Accomplish

Every Sales and Marketing employee bring something to the table a co-worker can use Frequency: Every Monday Accomplish Dates: At the execution of new plan Goal 4: Pair weaker sales people with the top performers to improve skill and technique. Supporting Activity Four: One on One Mentoring How to Accomplish: Teamwork Frequency: Paired weekly Accomplish Dates: ASAP Goal 5: Role play to achieve peak performance. Supporting Activity Five: One on One Coaching How to Accomplish: Peer to Peer Advising and constructive criticism Frequency: Daily before the work day begins as a briefing

Accomplish Dates: Daily starting now Goal 6: Put together a sales and marketing manual. Supporting Activity Six: Training Manual How to Accomplish: Sales and Marketing Manager and the entire department Frequency: Updated Semi- Annually Accomplish Dates: One Year Goal 7: Establish a new product implementation team. Supporting Activity Seven: New Products How to Accomplish: Company Meetings with the new product implementation team Frequency: Monthly meeting to share ideas and model developments Accomplish Dates: When the new team is on board Performance Standards for Sales & Marketing

Goals: 1. Be trainable in two weeks 2. Maintain outside sales of 45% 3. Maintain overall sales of 75% Activities: 1. Marketing Competition 2. Put together a commercial development contest between sales department groups 3. Sale to a corporate partner contest Interview Questions 1. How do you handle rejection during a sales pitch 2. Describe you best sales experience Top Five Strengths 1. Analytical 2. Restorative 3. Self-Assurance 4. Strategic 5. WOO Appendices attached Strategic Alignment Worksheet Organizational Charts Purpose Statement Worksheet Personal Insights

In this course the reading material was the meat of the class and I really enjoyed reading them. What I learned was that any manager can be a better manager and leader as long as they are willing to learn from someone else and keep an open mind. ———————– Corporate Partnerships Developer Corporate Partnerships Manager Sales & Marketing Training Department Manager Sales & Marketing Team Member 1 Sales & Marketing Team Member 2 Sales & Marketing Team Member 3 Sales & Marketing Team Member 4 Sales & Marketing Trainer & Assistant Manager Sales & Marketing Team Member 5

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